On May 21st, associate professor Wu Chengzhong of Cultural and Leisure Industry Research Centre successfully visited Harvard University. Doctor Wu Chengzhong first visited Robert S. Kaplan, the famous professor of Harvard Business School, who first advocated the theory of Balanced Scorecard and Strategy Maps. Professor Wu talked with Mr. Kaplan about the application of his two theories in cultural industry management. Afterwards, he visited Joseph S. Nye, former dean of John F. Kennedy School of Government, former Assistant Secretary of State, first advocator of soft power theory, and professor of leadership research centre of Harvard University. They deeply exchanged views about cultural diplomacy and soft power. This visit improves reputation of the subject of cultural industry management in our university, and especially enhances notability of our culture policy studies team, and Cultural and Leisure Industry Research Centre.

