Campus news (provided The School of Public Administration) The 5th International Cultural Administration Conference, hosted by UIBE (University of International Business and Economics), BUU (Beijing Union University) and CCAA (China Culture Administration Association), was successfully held in the International Conference Hall of UIBE on July 15. Zhongxiu Zhao, Vice President of UIBE, and Qiuyan Tao, Dean of the School of Management of BUU, and Xiaolei Li, Vice Chairman of CCAA attended the conference and made speeches. More than one hundred experts and scholars from home and abroad had an in-depth academic exchanges with their own professional knowledge, focusing on the central issue “Theory and Practice of Cultural Industry Planning”. The conference was chaired by Chengzhong Wu, director of the Culture and Leisure Industry Research Center of UIBE.
Eight well-known experts and scholars from home and abroad delivered keynote speeches on the topics related to the cultural industry in the context of “Theory and Practice of Cultural Industry Planning” in the morning. Chengyu Xiong, director of the National Cultural Industry Research Center of THU(Tsinghua University), analyzed the overall scale and the policy trend of China’s cultural industry from seven aspects: the orientation of cultural industry planning, the planning of national strategies, the planning of authorized strength, the relevant consideration of cultural industry and so on. He also expounded wonderful insights on the contents related to cultural industry planning. Yuanpu Jin, a professor at RUC (Renmin University of China) and the chairman of Culture and Creative Industry Research Association of China, vividly stated that “ Internet plus” had a profound impact on the development of cultural and creative industry form combining current hot phenomena of Self-Service Supermarket, Pilotless Automobile, Car Share and so on under the title of “Toward an original: China's new stance towards the world”.
Baoxiu Zhang, Dean of the School of Arts and Science of BUU, taking the title of “The Development Layer of the Xishan Cultural Belt in Beijing” as the topic, introduced the natural landscape as well as cultural landscape of Xishan Cultural Belt in Beijing and he considered that the main functions and cultural layers of the Xishan Cultural Belt have begun to accelerate, we should attach importance to the symbolic significance and status of Xishan Cultural Belt so as to better serve the coordinated development of Beijing, Tianjin and Hebei.
Shangyi Zhou, from the geography department of BNU (Beijing Normal University), taking the title of “The Preliminary Exploration of the Cultural Map Cartographic Self-auditing Principles Matrix” and starting from the research significance and related overseas research results, introduced the self-auditing matrix of the cultural map charting and analyzed the applicability of the self-auditing matrix of the cultural map.
In addition, Zhengbing Zhou from Media Institute of the Central University of Finance and Economics taking the title of Academic History of Cultural Economics: A Subject Perspective as a topic, and Chengzhong Wu from the School of Public Administration of UIBE taking the title of Culture Planning: From Research Fields to Disciplinary Construction, deeply discussed the hot issues in the research filed of cultural economics and cultural planning and made recommendations accordingly.
In the afternoon, six foreign experts from the United States, Australia and other countries and Zhihua Zhang from the School of Arts and Media of BNU delivered special guest lectures on topics such as “cultural and creative economy”, “social media” and “casual tourism”.
Among them, Professor Fevzi Okumus of the University of Central Florida, USA, with rich data and cases as the entry point, explored the role of social media in the hospitality, tourism, and cultural industries. Zhihua Zhang, a professor at BNU expounds the significance and role of cultural economy and creative economy in the present, starting from the perspective of cultural diversity and creative diversity. Eleonora Redaelli, Associate Professor at the University of Oregon, used Poland as an example to introduce the local art and creative industries. Subsequently, in the link of the topic discussion, Professor Jifa Liu of Chang'an University, Professor Shaoqing Tang of the Business School of Beijing Union University, Ling Jiang, associate professor at School of media and design of Shanghai Jiao Tong University, and Changsong Wang, Associate Professor from School of Public Administration of University of International Business and Economics, etc., the eight scholars conducted discussions and exchanges on academic issues in their respective professional fields. In the branch venue “Seminar of Discipline Construction and Research” in the afternoon, the guests also held discussions on issues such as the development dilemma of the cultural industry management profession, the development of trademarks and regional cultural industries, and the integration of culture and technology.
The conference was organized by the School of Public Administration of UIBE, the School of Management of BUU, the Research Center for Culture and Leisure Industry of UIBE, the Institute of Cultural and Creative Industries of BUU, the Office of Academic Affairs of UIBE, and the International Cooperation Exchange Office of UIBE, Academic Committee of China Culture Management Association, and editorial department of International Cultural Management magazine.
