School of Public Administration(SPA) opened a training class for mid and high-Level managers of China State Farms Agribusiness (Group) Corporation(“the Corporation”) from June 24 2015 to June 28 2015. Zhou Xinabiao, who was the Party Secretary of the Corporation and General Manager, all executives and 65 people from sub-groups leaded by Business Division attended the class. The Corporation was one of the key enterprises of agricultural products management and the internationalization of China's agricultural products operation, and an important member of the central enterprises. At present, the company is actively exploring the new way of mixed ownership reform and promote strategic transformation from management-oriented to operation-oriented enterprise. In order to promote the leadership and management of mid and high-level managers, executives put forward the leaning concept of “team learning, intensive learning, face and think new challenges for the enterprise under the new normal”, hoping to extend and format this kind of learning pattern.
This training course was discussed and proposed by the head of company and experts and professors of the SPA together, which was divided into five topics. The topic of strategy and marketing included five aspects, which were the definition of enterprise strategy, the classification of competitive strategy, common problems of strategic design, obstacles of the enterprise growth and strategic innovation. The topic of operation and management was conducted from the aspects of the basic concept of operation and management, the relationship between operating strategy and enterprise strategy, analytics of operating process, the basic concept of Six Sigma, 6σ and the basic concepts and principles of supply chain management. The topic of finance was explained mainly around the basic knowledge of financial management, financial information and decision-making, enterprise investment and financing decision-making and effective business decisions. The topic of e-commerce was about Internet development, business model, Internet big data, market segmentation of e-commerce, social media, loyalty plan and O2O platform model. The topic of strategic transformation and innovation, by taking COFCO and Nestle cases as starting point, made an in-depth analysis of difficulties and solutions enterprise faced in the development of growth, involving many problems from cognitive level, professional level, practical level.
UIBE professors were from SPA, School of Business and School of Information. During the training, the professors made in-depth interaction and communication with the members through video, cases and other forms, inspiring the students to think deeper and arousing the enthusiasm of them to participate in, so as to maximize the absorption and digestion of what they learned.
After the training, General Manager Zhou Xianbiao and trainees expressed their high evaluation and appreciation to the training project, content, professors and logistics service of SPA.
